6 minute read
In recent years, consumers have increasingly demonstrated the need to have more agency in their consumption choices.
By Elisha Bauer-Maison
6 minute read
An increasing number of essential services are shifting or achieving more online (or through the use of technology). Stay relevant, engaging and ahead of the curve by evolving your brand *with customers*.
By Liz Thomas
10 minute read
Omnichannel marketing is a term that has been banded around for years – but its only now that marketeers and brands can truly start to deliver data driven omnichannel communication at scale.
By Ben Cockrell
8 minute read
Personalisation at scale to deliver data-driven Next Best Actions (NBA) and Next Best Offers (NBO) with automated customer journeys using Salesforce Interaction Studio.
By Bede Feltham
12 minute read
Google announces its latest release of Google Analytics and it’s a game changer.
By Eli Martinez
10 minute read
Moving from static one-size-fits-all reporting to always-on smart dashboards
By Bede Feltham
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