8 minute read
Personalisation at scale to deliver data-driven Next Best Actions (NBA) and Next Best Offers (NBO) with automated customer journeys using Salesforce Interaction Studio.
By Bede Feltham
10 minute read
Omnichannel marketing is a term that has been banded around for years – but its only now that marketeers and brands can truly start to deliver data driven omnichannel communication at scale.
By Ben Cockrell
12 minute read
Google announces its latest release of Google Analytics and it’s a game changer.
By Eli Martinez
10 minute read
Moving from static one-size-fits-all reporting to always-on smart dashboards
By Bede Feltham
10 minute read
The upcoming unprecedented economic crisis will provide an opportunity to take advantage of another advantage of the cloud, by optimizing its costs, again through elasticity, but also through a few architectural elements. Here are a few examples and tips on how to best optimize your cloud services.
By Axel Pavageau
8 minute read
A detailed overview of Google Analytics Events and how they can benefit your business
By Guillaume Wan
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